The beauty space is evolving, and we’re noticing a distinct growth in the number of clients seeking professional treatments that are more ‘specialised’. There is so much available on the market that clients are more and more looking for outstanding experiences, leading them to seek professionals that have unique techniques or specialist skills to offer, whether it be treatments tailored to specific body areas or skin conditions, or eccentric massage techniques.
One of these growing specialisations is skin fitness. More social media currently demonstrating a noticeable focus on health, nutrition, exercise and wellbeing, it’s no surprise that this theme has carried through to skincare regimens. Many professionals are now recommending facial massage or regular skin treatment as part of one’s staple wellness routine – just as they visit a personal trainer for their physical health goals, going to their facialist who can provide serious results in a relaxing environment is fast becoming the future of skin care. We have no doubt that this trend will continue to grow over the coming months, as clients are looking for a more personalised, bespoke approach to their skin health journey.
In addition to this, April Brodie believes the industry is headed away from the injectables mindset we have experienced over the past several years, particularly the concept of preventative anti-wrinkle injections, instead opting for preventative ageing through skin health and professional facial treatments. “I believe in the next few years we will see some of the after-effects of overuse of fillers and anti-wrinkle injections,” says April. “People will begin to realise that it is just as important to eat clean and use clean beauty – there will be more thought taken before opting for quick fixes.”
Another trend April is forecasting is lymphatic drainage, a technique used for centuries to assist the body in removing toxins. While some therapists have always incorporated lymphatic drainage as a staple technique, many phased it out in favour of newer innovations, technologies, and more advanced modalities. The humble technique is now making a bit of a comeback in the mainstream beauty arena, for both facial and body treatments. “I am seeing a huge swing back to lymphatic drainage – 40 years ago when I trained, we used this treatment a lot. With the trend towards technology-based treatments this almost became forgotten, but now it’s coming back!”
The body’s lymphatic system, which naturally removes toxins, waste and foreign bodies after they have been dealt with by the immune system, does not have a pump capability of its own, such as the circulatory system has the heart. Instead, it relies on muscular movements to push substances through, so when our movement is limited, so too is our toxin removal. Our modern lives generally involve much more sitting and less movement than we originally evolved for, so any additional drainage support that we can provide our bodies with is beneficial.
This is why we love using Gua Shas to support the lymphatic system and manually drain toxins from the facial region – all the while melting away muscle tension, boosting nutrient-rich circulation, and providing some blissful self-care. A specialist in her field, April Brodie has studied the art of Gua Sha for many years, perfecting her craft (alongside a variety of other sculpting facial massage techniques) by training with global leaders including international Gua Sha master Cecily Braden. She now brings these unique skills to you via her clinic, Beaute The Facial Destination, or by private appointment in Sydney and Melbourne. Add your name to the waitlist to experience her breathtaking signature treatment soon.